Last month, I spoke with Rogier Dekker of Booomtag and the BooomConnect platform. We talked about how Booomtags can be used for contactless data exchange and what the added value is for consumers and manufacturers in registering and securing valuable (outdoor) gear.

Among other things, Booomtag uses NFC technology to connect brands and users through a single platform for product registration while offering a lost-and-found and anti-theft service.

What exactly is Booomtag/BooomConnect?

Think of a Booomtag as a digital key to a personal Digital Locker, designed exclusively for the sports and leisure industry. With NFC/QR Booomtags integrated into your sports products, you as an end user can easily register your equipment in your personal Digital Locker with just a tap of your smartphone.

With the BooomConnect platform (Digital Locker Room), we strengthen the connection between consumers, the product and their favourite brands and encourage an active community. At the same time, we help gather invaluable insights about the market, users, their preferences and product trends, and help extend the lifespan of products. These previously unavailable insights help shape the future of sports manufacturers and improve their products.

How it works.

Through a simple scan, consumers can access product information (POS) and register their gear to their free BooomConnect Account, also known as their personal digital safe, which protects them from theft or loss. This ground-breaking feature provides a comprehensive overview of their gear, proves their ownership and enables direct communication with their favourite brands for spare parts, product life extension and warranty claims.

All personal data associated with the product is shielded by the BooomConnect Gateway, allowing consumer connectivity without revealing personal data. Say goodbye to scattered information, multiple logins and generic newsletters, and hello to seamless and secure connectivity in the sports community.

What are the benefits for manufacturers/brands?

We help improve a brand’s marketing and unlock a new area of insights and engagement. With easy-to-use product registration and multiple user benefits, our customers enjoy exceptionally high product registration conversion rates for their products. Booomtag reveals valuable insights about primary users and sheds light on future (second-hand) users through product transfers between Lockers.

With dynamic content on product pages, brands can effortlessly communicate news and updates to the digital product environment, while respecting user opt-out preferences for newsletters. Rest assured, we prioritise data protection and naturally adhere to GDPR regulations, ensuring that the information of brands and its customers is optimally safeguarded.

Joining Booomtag as a brand will lay a strong foundation for a Connected Strategy, ensure compliance with the communication requirements of the European Digital Product Passport (DPP) and enable effective damage control in the event of a product recall.

Booomtag focuses on sports equipment in general

Sports equipment is valuable, prone to loss and often left unattended, making it an attractive target for thieves. An integrated Booomtag acts as a digital protector, rendering the product worthless to thieves and providing multiple options for finders to contact the owner or access important SOS/ICE phone numbers. Any finder of the product can easily contact the owner to verify their safety or obtain crucial information in medical emergencies.

We understand the importance of seamless integration and user-friendly technology. That’s why our NFC/QR Booo tags can be effortlessly incorporated into sports equipment, allowing for trouble-free integration into our customers’ strategies and production processes.

International standard

While we will have a strong presence at major outdoor and sports events throughout the year, we believe the real power of our marketing lies in the hands of our valued customers – the brands that integrate Booomtag and proudly showcase their exceptional sports products. We believe our marketing approach to the sports market should be multifaceted. We combine direct consumer marketing efforts, social media advertising, athlete endorsements and event sponsorships to ensure maximum exposure and engagement. By working closely with our customers as an ‘Ingredient Brand’ and leveraging the power of digital platforms, together we position Booomtag and our Feature Icon (logo) as the international standard for consumers looking for improved safety, security for their gear, proper use, longevity extension and making the most sustainable product choice.

What other sports categories do you focus on?

At its core, we strongly believe in the power of a unified platform that caters to all sports and all brands, giving our customers unparalleled insights while delivering the ultimate single-login consumer experience. Our focus is on gear sports, leisure, sportswear, workwear and safety products, allowing us to laser focus on the essentials while staying true to our sports-focused vision.

How does Booomtag contribute to sustainability and circularity?

With the ability to communicate user manuals, maintenance instructions and easy-to-order spare parts and accessories through the product, together we extend the product’s lifespan. This reduces the need for consumers to buy new sports gear, and allows the product to last longer with a second-hand user. With a view to the Digital Product Passport (DPP) mandatory in 2027, we offer our customers the edge to comply with laws and regulations with minimal effort and cost, and help them realise their sustainability ambitions.