Dutch clothing brand Protest Sportswear is partnering with Nu Cycle, a solutions-based waste offset service. Maria Kuzma, Protest’s team rider and partner of Nu Cycle, connected the two organization as part of the PVRE Green challenge. Together they neutralize the annual waist impact of each of Protest’s employees by getting Nu Cycle to remove the equivaling amount of waste out of those environments that are most effected by the global waste problem. In one year, Protest will be responsible for the removal and conversion of 33.000 kg of waste.
Nu Cycle is a solutions-based waste offset service for any individual or company to neutralize their waste impact. The Nu Cycle system is designed to remove waste from the places where it actually ends up, for example landfills, waterways, and the ocean. Protest is collaborating, as part of the PVRE Green challenge, with Nu Cycle to neutralize the annual waist impact of each of their employees by getting Nu Cycle to remove the equivaling amount of waste out of those environments that are most effected by the global waste problem.
Removing 33.000 kg of waste
Protest’s mission is to help everyone ride more and having fun whilst doing it. Protest is there for those people who are happiest outdoors, on a wave or on a mountain. So, part of their mission is to make sure they do what it takes to protect the environment. To raise more awareness, Protest has created the PVRE Green challenge in which Protest asks its own team riders to think about what they can do for the natural environments they love. Besides that, to stimulate people to do their part to create a greener world.
For individuals and companies
Maria Kuzma explains: “This means that the worst non-recyclable plastics will be taken out of those natural environments that are most effected by the global plastics problem. Here’s how the Nu Cycle waste offsets works. GEO-TM, one of Nu Cycle waste conversion partners, harvest plastic waste true a community centric buyback model. That waste is converted into renewable fuel to be used as a local alternative to expensive or imported traditional fuel. Not only does GEO-TM remove plastics from the environment they also convert it into a valuable product for the locals to use. From emergency generators, cooking, transportation and the list goes on.”
